Every day, artificial intelligence gets smarter and easier to work with. And it’s no longer just for the large businesses and corporations. Today, artificial intelligence (AI) is accessible to your small business and you can use it to easily increase your sales and profits.
The power of artificial intelligence in your small business lies within its ability to gather and interpret large amounts of data very quickly. Using AI, you can automate and personalise your marketing. You can save time and money spent analysing data and creating strategies, giving you time to focus on what’s most important to you.
Exciting advances in artificial intelligence are shaping and reshaping marketing operations. In fact, more than 60% of marketers not only use AI, they say it’s the most important aspect of their data strategy.
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Here are 6 easy ways you can leverage artificial intelligence in your small business.
Artificial Intelligence In Small Busines: 1. Market Intelligence
We’ve probably all experienced something similar: you’re shopping online for a pair of running shoes. You compare a few styles and exit out of the site. Next thing you know, every website you visit has advertisements featuring running shoes. You can thank the power of AI. It knows you’re looking for a pair of running shoes, so it’s going to pop in wherever you go to remind you of those shoes you still need to buy.
Using artificial intelligence to gather market intelligence and data like this means your small business can target the right people. You can have a great marketing campaign. Great visuals, great copy, a great hook. However, if the right people aren’t seeing it, it won’t matter. AI can help you reach the right people.
By recording the demographics of your current audience as well as whoever interacts with your company online, AI tools can optimise your target audience. You can then use AI to create customer profiles and curate marketing that targets each person uniquely. Efficient targeting means a great return of sales.
Artificial Intelligence In Small Busines: 2. Customer Service
Whether you are a painter & decorator, solicitor or any other type of business you can use artificial intelligence in your small business to provide customer service.
People talk to computers all the time. We ask Google and Alexa questions daily. A chatbot is the same concept. Most people ask the same service-based questions over and over. Instead of paying an employee to sit and answer repetitive customer service requests all day, you can utilise a chatbox for these simpler inquiries.
Customers are becoming more open to accepting help from chatbots. A recent survey discovered 40% of people will accept help from a chatbot immediately. This frees up customer service agents from dealing with repetitive small issues, allowing them to only work with the larger and more urgent issues.
Artificial Intelligence In Small Busines: 3. Bookings
whether you’re meeting with a paying customer or conducting a sales demonstration with potential clients, getting an accurate appointment booked is important. And you want to make it as easy as possible for them to book with you.
AI systems can have auto-scheduling features that most small businesses could benefit from. You can tell the system who is scheduled that day and how much time there needs to be in between appointments, among other rules. From there, the system can walk a visitor through scheduling their appointment automatically, all without the use of an admin to manually schedule an appointment.
Artificial Intelligence In Small Busines: 5. Strategic Ads
What time is best to post on social media, send an email, or run a Facebook advertisement? How do you find your ideal audience? You guessed it: through the power of artificial intelligence.
AI tools can run tests and determine the best time to take action. They are also responsible for your ability to target exactly who you want to send your advertisement to online. This optimises your ad budget so you’re not wasting money advertising to the wrong people or at the wrong time.
Artificial Intelligence In Small Busines: 6. Email Marketing
Do you have a marketing email to send out but are torn between two designs? You don’t have to just guess which is better. With AI, you can run an A/B test.
With an A/B test, you tell your system to send a fraction of your email list Email Design A and another fraction Email Design B. If Email Design A was opened and engaged with more, the remainder of your email list receives that design. No more guessing which design is better!
The Future Is Artificial Intelligence In Small Business
When you are new to a business, you are constantly creating and developing new strategies. And that’s fine while you are new. However, the one thing every business needs to scale sustainably is a clear and organised process.
After you create a process, you can pass it on to an artificial intelligence system that can run it for you. This allows you to focus on another part of your business and grow it. And so the process repeats and AI helps your business grow larger and more efficient with every cycle.
And it’s more than the small tasks. AI can also take on large compilations of data and run formulas to make decisions for your marketing strategies. AI can help your marketing strategy by automating, personalising and optimising the process.
As technology continues to get smarter, every small business will be relying on artificial intelligence in some way. No more spending long hours manually completing simple and tedious marketing tasks. They are essential to the marketing process but can now be handed off to a computer. Run your business more efficiently and make more money with the help of artificial intelligence in your small business.