Increasing your sales starts with fresh leads. Lead magnets offers are a great way to attract potential customers. But what makes a lead magnet so irresistible that it’s irresistible? This article is going to teach you about lead magnets and how you can use them in your business.

What is a Lead Magnet?

Most people who are reading this already know… But lead magnets are a great way to give prospects something of value in exchange for completing a specific action. Typically this means giving you their contact information. Usually their email address or phone number.

The purpose of this tactic is to get people who are curious about your business to say “Hey, I’m open to having a conversation with you.” Once you have their email or other information, you can continue the conversation and send them through your sales funnel.

What is not a Lead Magnet?

  • Promotional Videos or content that focuses on your products or services
  • Client case studies
  • Press releases

These are all valuable marketing tools. They all lead visitors to know more about your business and persuade them to buy. But they are not lead magnets.

They should be on display for everyone to see. If you’re having a hard time distinguishing whether the marketing material you have should be used as a lead magnet or not, ask yourself these two questions

  • Is this material valuable to a potential customer in a way that is unique? In other words, does it share more about my industry that can’t be found easily anywhere else and build my reputation as an industry expert?
  • Does it address a pain point or interest of my target audience?

If you answered yes, then you have yourself a valuable lead magnet. If you answered no, consider offering that material right on your website instead of behind a form.

Why Use a Lead Magnet?

As a small business owner, you always want to be looking for new ways to generate leads. There are a lot of ways to do this. Essentially, a lead magnet gives you a list of people to work with as warm leads. These people are more open to you than other people who know nothing about you.

When someone opts in for your lead magnet, they’ll receive your offer, and you receive their contact information. You can now nurture these leads, typically through email or SMS marketing.

Keep the conversation going and sell your products and services by moving these leads through your sales funnel.

7 Irresistible Lead Magnet Ideas
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Let’s look at some examples of lead magnets that will get your audience excited.

7 Awesome Lead Magnet Ideas

Here are seven awesome lead magnet ideas your website visitors will be happy they opted in for.

Lead Magnet Ideas No.1. Free e-book

We’ve talked about how well e-books can convert in the past because they are a great way to provide value to those who opt-in.

An e-book can be as small as 2,000 words. Successful free e-books have a lot of useful content that is relevant to their audience and are in a perfect format for giving tips and ideas.

It could be a guide or “how-to” on a topic that relates to your industry and audience.

Example: The Chiropractic Guide to Naturally Fighting Inflammation.

Lead Magnet Ideas No.2. Templates

Proposals, email communications, and product launch plans are all examples of the template lead magnet.

Templates share information by providing a skeleton for people to build upon. They can be as simple as a worksheet with questions to fill out, or as complex as a stellar sales, email to be customised.

This can be helpful for people needing to make a business plan or learning how to craft fantastic email communications. Templates are enticing because they offer to do the work for the prospect.

Example: Tax Preparation Template for Small Businesses

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Lead Magnet Ideas No.3. Discount Codes

Everyone loves free coupons and discounts! Imagine seeing a banner on a website offering 15% off everything. Wouldn’t you be tempted to click on it?

Discount codes are beneficial not just to those who purchase but also to the businesses that offer them.

You get the customer’s contact information, and you have a chance to make sales right away as they have to make a purchase to redeem their reward.

Example: Get 15% off your order with this coupon emailed to your inbox!

Lead Magnet Ideas No.4. Exclusive Deals

Similar to discount codes, deals can be offered to “exclusive members” of your email or SMS list. This plays into a longer game with your email and SMS marketing strategies, as you’ll need to create content with deals for your members.

This also serves as a way to build relationships with customers. Make them feel valued as members by keeping them updated with the inside scoop.

Example: Become a free member to get exclusive deals!

Lead Magnet Ideas No. 5. Free Trials
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Lead Magnet Ideas No. 5. Free Trials

Do you have an online tool or offer a monthly service? Give potential customers a free trial!

Let them enjoy all the benefits for free for a limited time. Show them all of the awesome features of your service or tool. Pack so much value into your free trial they won’t be able to stop themselves from continuing their subscription after the trial.

Example: Enjoy the premium version free for 30 days! We offer Med Spas a free 30-day trial for our social media content creation and posting service. You can check out what we are offering by clicking here

Lead Magnet Ideas No.6. Consultations

Consultations are a great way for customers who know what they’re looking for but aren’t sure where to invest their money.

In a consultation, you can review a prospect’s situation and tell them how you can help. This type of lead magnet is great for you because it tells you what your prospect needs.

Your post-consultation messages should target their specific problem and how you can help. A consultation is great for many businesses including handymen, software companies, fashion experts, marketing experts, and more!

Example: Don’t know where to start? Let us help. Get your free consultation today!

Lead Magnet Ideas No.7. Free Delivery Offers

Ready for another discount idea? This example is for companies that deliver products to customers. Offering free shipping is another attractive freebie to offer within a lead magnet.

This deal is great because you get their information and likely revenue from the purchase they make by redeeming their free delivery. It’s a win-win.

Example: Enter your email to receive a coupon for free delivery!

Get More Leads With These Lead Magnet Ideas

Every business can benefit from a lead magnet strategy — or two! Whether you’re offering a free consultation, a trial of your service, or an information-packed ebook, you’re providing value to a prospect.

In exchange, the prospect happily hands over their email or phone number. You can use this contact information to target them with marketing strategies in the future. And you’re building customer relationships along the way.

Lead magnets are truly a win-win.

 Additional Lead Magnet Ideas And Resources
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Make Amazing Videos From Scratch Or Through Templates
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Digital Marketing Tools No.7 Vimeo

Vimeo offers video hosting, sharing, and editing.

You can use this digital marketing tool to make amazing videos from scratch or through templates, record promotional videos, and live-stream your products or services.

$7 per month for Vimeo Plus
$20 per month for Vimeo Pro

Mobilemonkey Is A Multi-Platform Tool That Lets Users  To Build Chatbots
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Digital Marketing Tools No.8 MobileMonkey

MobileMonkey is a multi-platform tool that lets users build Instagram, Facebook, Webchat, and SMS chatbots.

Using MobileMonkey, you can automatically qualify leads, nurture them, and convert them to paying customers.


Starts at $19 per month for one feature

Trello Lets Users Organise Projects Into Lists And Cards.
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Digital Marketing Tools No.9 Trello

Trello is a digital marketing tool that lets users organise projects into lists and cards.

This tool lets your team know what you are working on, what needs to be reviewed, and who’s working on what.

$0 for Trello’s basic features
$5 per month for Trello Standard
$10 per month for Trello Premium

Mailchimp Is The Top Email Digital Marketing Tool In The World.
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Digital Marketing Tools No.10 MailChimp

With over 12 million users, MailChimp is the top email digital marketing tool in the world.

This tool lets you send automated email sequences to your list, converting leads into paying customers and retaining them.

$0 for up to 2,000 contacts and 10,000 sends per month
Starts at $9.99 for up to 500 contacts and 100,000 sends per month

Digital Marketing Tools Conclusion

Combine the right strategies with the right digital marketing tools and you have a recipe for success in 2022 and beyond. So what are you waiting for? Try a few of these tools and give yourself a competitive edge in the new year!

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