This blog post gives you 22 simple small business strategy examples to outshine your competitors.

In the fast-paced business world, every business owner is looking for that edge to stay ahead of the competition. The key to long-term success lies not in grandiose gestures or complex strategies, but in the implementation of simple, effective, and often overlooked tips.

Starting a small business can be tough and making it successful can be even tougher. To stand out amongst competitors, it’s important to have a solid strategy. But where do you even begin? In this blog post, we’ll be sharing 22 simple small business strategy examples that you can implement today to help your business shine brighter than the rest. From social media tactics to customer service improvements, there’s something for every small business owner to try. So, let’s dive in and start outshining your competition!

Here are 22 ridiculously simple business strategy examples that when applied consistently, to your small business will help you outshine your competitors and strengthen your position in the market:

1. Make use of data.
2. Focus on leads, not sales.
3. Don’t sell products, provide solutions.
4. Always optimise your pricing.
5. Use social media to reach new customers.
6. Use social media wisely.
7. Use social media Ads to reach new prospects.
8. Use E-Commerce platforms to drive sales.
9. Use PR to boost your business.
10. Launch a contest or give away something special.
11. Timing is everything in business.
12. Use strategic pricing to maximise sales.
13. Make use of offline marketing too.
14. Hire friendly, “happy to serve” staff and employees.
15. Build a solid relationship with your customers.
16. Stay open even longer.
17. Make your phone number accessible.
18. Give something for nothing (or very little).
19. Support your local community. 
20. Own your niche.
21. Keep your business current.
22. Be humble.

Make use of data

One of the most important things you can do to improve your business is to make use of data. By understanding your customers and their behaviour, you can create better products and services that meet their needs.

Data also allows you to track trends and make informed decisions about where to invest your time and resources.

Focus on leads, not sales. 

While revenue growth is vital, sustainable business success depends on building a loyal database of enthusiastic fans. To achieve this, concentrate on content marketing, optimised website forms, and intelligent email automation for follow-ups. By offering free value before asking for a purchase, you build trust with your audience.

Don’t worry if you’re not an expert in lead generation; you can hire an expert to optimise your website for lead generation or if you want to go at it alone there are plenty of lead generation tools like Click funnels or Unbounce that can be easily implanted into your website.

Don’t sell products, provide solutions.

It’s not about you.  It’s about them. Customers are looking for solutions to their problems, not just products. Emphasise how your product can help them achieve their goals or address their concerns. Research your target audience, identify their needs, and pain points, and then tailor your messaging accordingly.

Always optimise your pricing.

Strategically evaluate your pricing to ensure it aligns with your brand positioning and target market. Premium brands, offer exclusive benefits to justify higher prices. For value-driven brands, consider the potential benefits of strategic discounts or promotions.

Use social media to reach new customers.

Utilise social media platforms like Facebook, Twitter, and LinkedIn to cultivate relationships with potential and current customers.

Share useful content, answer customer questions, and engage in conversation. By providing valuable information and engaging directly with your audience, you’re more likely to convert leads into customers.

Use social media wisely.

Humanise your brand on social media by developing a distinct voice and engaging with your audience in a genuine, relatable way. Share helpful, entertaining, or informative content, and avoid coming across as overly promotional or out of touch.

Use social media ads to reach new prospects.

Social media ads are an excellent way to reach new customers. By targeting your ads towards specific demographics, you’re more likely to find the right audience and produce results.

You can also create targeted ads that include images, videos, and links to your website or products. Use Social Media Ads to Reach New Fans.

Targeted social media ads are a powerful way to reach new fans and convert leads into customers. By creating ads that are relevant to your audience and targeting keywords that are relevant to your business, you can increase your chances of success.

Use E-Commerce platforms to drive sales.
E-commerce platforms like Shopify and Magento allow you to set up your own online store, which allows you to reach a wider audience than traditional marketing channels. By designing your website according to customer demographics, you can create a site that’s both visually appealing and easy to navigate.

Additionally, e-commerce platforms offer you the ability to track orders, keep track of inventory, and manage your finances in one place. 

Use PR to boost your business.
Public Relations is an essential tool for any business. By engaging with journalists and creating positive stories about your company, you can reach a wider audience and promote your brand.

In addition, effective PR can attract new customers, generate leads, and improve customer retention rates. Use PR to Boost Your Business.

Launch a contest or give away something special.

A contest or giveaway is a great way to boost customer loyalty and interest. By offering something of value to your audience, you can encourage them to return and recommend your business to their friends.

You can also use contests as a way to increase website traffic and rank in Google.
Make Use of Timing

Timing is everything in business.

By taking advantage of seasonal trends and customer demand, you can increase your business’s prospects for success.

For example, consider promoting your products around holiday time or during peak customer migration periods. Timing is everything in business.

Use strategic pricing to maximise sales.

Many businesses struggle to increase revenue due to pricing that’s either too low or too high. By using a combination of price points and promotional offers, you can reach a wider audience and generate more sales.

Strategically evaluate your pricing to ensure it aligns with your brand positioning and target market. Premium brands, offer exclusive benefits to justify higher prices. For value-driven brands, consider the potential benefits of strategic discounts or promotions.

Make use of Offline Marketing too.

Offline marketing can be a powerful way to promote your local business. By reaching out to local businesses and handing out promotional materials, you can build relationships and promote your brand in an offline environment.

Offline marketing also includes advertising in newspapers, magazines, and online directories. By promoting your business in this manner, you can reach a wider audience and create positive word-of-mouth buzz.

Hire friendly, “happy to serve” staff and employees.

The staff you employ will determine the success or failure of your business. Friendly, outgoing employees can massively boost sales. Invest in hiring the right people and training them to provide a consistently warm and welcoming experience to your customers.

The staff you employ will determine the success or failure of your business. Friendly, outgoing employees can massively boost sales. Invest in hiring the right people and training them to provide a consistently warm and welcoming experience to your customers.

Build a solid relationship with your customers.

Another key to success is developing strong relationships with your customers. By building a relationship with them, you can ensure that they feel appreciated and valued and that they are always happy with the products and services you provide.

You can also increase loyalty among your customer base, which will in turn help you attract new customers and keep current ones.

 Stay open even longer.

Consider extending your hours during busy periods to accommodate more customers. Monitor foot traffic and adjust staff schedules accordingly to minimise costs and maximise customer satisfaction.

Make your phone number accessible.

Believe it or not, some customers still prefer to reach you by phone rather than email or social media. Ensure your phone number is prominently displayed on your website, making it easy for customers to find and contact you. Consider implementing live chatbots for real-time communication as well. 

Give something for nothing (or very little).

Offer your loyal customers extras or freebies to encourage return visits and increase the likelihood of them recommending your business to others. Time these incentives strategically, such as during special sales or promotions.

Support your local community. 

Engage with your community and support initiatives that align with your brand values. For example, a local hair salon could sponsor a kid’s night for low-income families and offer free or discounted haircuts for kids in the community.

This not only reflects positively on your business but can also help you build strong relationships with a loyal customer base.

Own your niche.

Specialise in an area where you excel and can offer unique value to customers. By focusing on a specific niche, you can become known as an expert in that industry, which can lead to increased credibility and customer loyalty.

Keep your business current.

It is crucial that your business remains current with the latest technologies and trends. By keeping up with the latest changes in the industry, you can stay ahead of the competition and increase your chances of success. Additionally, by adopting the necessary technologies and incorporating them into your marketing campaigns, you can create a more dynamic online presence that’s both engaging and user-friendly.

Be humble.

Maintain a sense of humility and always strive for improvement. Learn from other entrepreneurs, books, and seminars, and never allow complacency to set in. Today’s innovative disruptors can easily become tomorrow’s outdated market leaders if they stop seeking new ways to grow and evolve.

In the competitive business world, the smallest changes can make the biggest impact. Implementing these 22 ridiculously simple tips will not only help you outperform your competition but also lay the foundation for long-term success. Embrace continuous improvement, engage with your customers, and always be ready to adapt to an ever-changing landscape.

Frequently Asked Questions On How Your Small Business Can Outshine Your Competitors.

Additional Resources You May Be Interested In:

How to write a business strategy?

64 Creative Marketing Ideas to Boost Your Business

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E-book – 365 Awesome Social Media Post Ideas

If you need ideas for your social media content, download my E-book by clicking here

30 Social Media Engagement Posts

These Facebook and Instagram engagement posts are suitable for any type of business. And they come with a text introduction for each social media post image. Click here to download them now.

100 Motivational/Inspirational Facebook and Instagram posts. The ideal way to inspire your followers each day. These also come with a suggested text introduction. You can check them out here.

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