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Facebook Messenger Marketing
Many of us use Facebook messenger to instantly message our friends.
However, Facebook Messenger marketing is an excellent tool, and it is becoming one of my favourite ways to connect and network with existing and potential clients on social media.
There are some beneficial choices you can make when using Facebook Messenger to improve customer service, market your products and services and more.
If you’re not swayed? Here are some facts on the usage of social media in the UK by Hootsuite that could just do the trick.
UK Statistics
- There are 45 million active social media users (67% of the population).
- Facebook messenger is now the most used messaging service with 60% of social media users.
- Open rates for Messenger marketing are 70% higher than for email marketing.
Worldwide Statistics
- There are more than 300 million active bots on Facebook.
- Facebook users exchange more than 20 billion messages with businesses every month.
The above statistics are impressive by any standard. So, now you’ve been swayed – here are 5 creative and easy ways to use Facebook Messenger for marketing your business
Facebook Messenger Marketing #1: Remind Customers, Clients Or Prospects About Their Appointments
If you allow people to book appointments or meetings with you on Facebook using the “Book Now” button, then you should be using Facebook Messenger to follow up and remind them about their appointments/meetings.
To turn on the button, just click the blue call to action button on your business page. Choose the “Book with You” option and fill out your appointment preferences. When you’ve finished, go to your Inbox and click the Automated Responses menu.
Scroll down until you see the Follow-Up options, then click to enable Appointment Reminders.
Facebook Messenger Marketing #2: Start a Conversation
If you have a great piece of content, try using the “Get Messages” feature on your next Facebook post.
When you create a post on Facebook, you’ll see a list of options below the message space. One of them is “Get Messages” and it allows the people who see your post to click to send you a message.
The best use of this feature is to promote a lead magnet. If you need some free advice on how to create a lead magnet, just message me on my Facebook Page.
When someone wants the content you’re promoting, they’ll click the Send Message button to request the content. You will get their email address and then you can send them your lead magnet or redirect them to your download page.
If you don’t have content to promote, you can still use this feature to allow people to request more information about your business. It’s a great way to initiate a conversation. Just keep in mind that Facebook has rules about how often businesses may send messages to people. Make sure you stick to their guidelines.
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Facebook Messenger Marketing #3: Answer Frequently Asked Questions
Almost all businesses have a page of questions and answers on their websites, but it can be done through Facebook Messenger as well.
To set up a FAQ on Facebook, you’ll need to go to your Facebook inbox and scroll down to Automated Responses. Then, enable the option for Frequently Asked Questions.
You’ll get a screen that allows you to tap a plus sign to add questions. It works a little differently from a regular FAQ. When someone messages your business page, they’ll get a list of FAQs and can tap the question they want answering. When they do, they’ll get the response you entered.
To get the best use of FAQ on Facebook Messenger, follow these best practices:
- Keep your answers short and to the point.
- Make sure that the information provided matches the information on your website.
- Make it clear that your response is automated.
- Double-check all links to make sure they are working properly.
Setting up automated FAQ’s is a good way to make sure that questions are answered quickly. It will also help turn on the badge that lets customers know that you respond quickly to messages.
Facebook Messenger Marketing #4: Message People Who RSVP To Your Event
If you are using Facebook to create events and invite people, Facebook Messenger is the best way to connect with them.
When you set up an event, you’ll see an option that says, “Allow Guests to Message [Your Page] About Reservation.” Once enabled, you’ll get an automated message whenever someone makes a reservation for your event. You’ll be able to respond, thereby starting a conversation with an attendee who may turn into a paying customer.
Of course, this option works in reverse too. Attendees will be able to message you directly with questions about the event.
Facebook Messenger Marketing #5: Create Ads Targeted to People Who Have Messaged Your Page
Here is how you can use Facebook Messenger marketing to your advantage. You can use the Custom Audience feature on Facebook to create ads targeted to people who have messaged your business page in the past.
You can choose any time frame. Simply click the “Add People to Your Audience” option and then select the “People who sent a message to your page” option. Next to it, you can fill in your chosen time frame. It’s best to go back a full year unless there’s some reason you would like a narrower time frame.
You can get even more detailed if you want to. For example, if you’ve ever used Facebook Messenger to conduct a survey, you can create ads targeted to specific responses. If you gave your respondents four options, you could create ads targeted to each response.
The best part about this tool is that it offers a very affordable way to get your ad in front of your target audience.
Facebook Messenger is a great marketing tool because it can help you connect with your customers/clients or prospects on a personal level, boost your sale conversions and increase your profits.
I hope this article will help you use Facebook Messenger marketing to grow your business.
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