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Facebook Marketing Basics
You’re most likely already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get profitable results.
Often small business owners dive into Facebook marketing without really knowing what they’re doing at first. I mean come on, at some point you just have to dive in, right? You may even have some decent results but I’m willing to bet they’re not as good as they could be.
So… let’s get back to Facebook marketing basics. What do you need to know to earn a big return on your Facebook investment?
Let me break it down for you.
Facebook Marketing Basics #1: Create Your Facebook Page.
To do this, click the 9 dot menu button at the top right-hand side of your personal page, once you’re logged in. (Note: this used to be on the Pages sidebar, which has been removed with the latest Facebook update.)
You’ll be prompted to enter information about your business including what type of business it is (eCommerce, local, B2B).
Facebook Marketing Basics #2: Be Consistent With Your Branding
When you create your Facebook business page, make sure to keep your branding consistent. That means using the same photo across all social media sites. I suggest using your company logo as your profile picture.
You should also keep your language consistent with your brand’s tone and personality. It’s a must to create a seamless cross-channel experience for customers when they interact with your company on social media or your website.
Facebook Marketing Basics #3 Optimise Your Listing
When you add your profile picture, you should also be optimising your listing. You’ll need to include:
- A link to your website
- Your business hours
- Your physical address if you have one
- Your contact information
You may also want to add a call to action button that will appear on your page. Some of the options include:
- Learn More
- Sign Up
- Shop Now
- Send Message
Decide what action you want visitors to your page to take and use that as your call to action to get the best results.
Facebook Marketing Basics #4: Use Relevant Facebook Groups
One thing that a lot of business owners forget on social media is that the social part is just as important as anything else. People follow their favourite brands on Facebook because they want a give and take.
You can start by joining Facebook groups and starting a Facebook group of your own. Research shows that approximately 1.4 billion people use Facebook groups. More importantly, consumers welcome brands’ participation in groups provided they offer real value and aren’t just trying to make sales.
Check out all of your local business Facebook groups and join those that you like. It is a great way to promote your business and network with other leading business owners
I’ve just started my own Facebook group called Marketing With Martin. Come and join me for free marketing resources and tips: https://www.facebook.com/groups/marketingwithmartin
Facebook Marketing Basics #5: Interact with Your Prospects & Customers
The name of the game in Facebook marketing is engagement. If your followers aren’t liking and sharing your posts, commenting on them, or asking questions, your marketing strategy isn’t working.
In other words, if someone comments, write back! If they ask a question, answer it. If they share a post featuring your product or brand, reshare it with their permission. The more you do to let your followers know that you see and hear them, the more loyal they will be.
Facebook Marketing Basics #6: Integrate Customer Services with Facebook.
Speaking of interacting with your customers, you should also be integrating your customer service with Facebook. It doesn’t matter if you prefer to field customer questions or complaints on your website or by phone. Customers expect the brands they follow to be responsive to their requests across all channels.
Your best bet? Assign an employee to monitor your Facebook messages and respond to service requests as they arise. In addition to expecting to get service wherever they request it, Facebook users also expect speedy responses.
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Facebook Marketing Basics #7: Run Facebook Ads
Facebook advertising is quite affordable and if you do it right, it can be a great way to attract more followers, build your list, or increase your sales.
Let’s talk about what doing it right means. You’ll need to:
- Identify the best target audience for your ads
- Create a compelling ad with a hero image or a video
- Decide on a goal for your ad
- Test alternatives for headlines, calls to action, etc.
- Monitor your results and tweak your ad content accordingly
If you would like us to create a Facebook video or image ad for you, just send us a message using our contact form with a link to your website and your Facebook page.
We will produce an ad for you, and if you want to use this ad, we will sell it to you, £37 for an image and £97 for a video ad.
While you’re testing content, you may want to start with a small ad budget until you’ve optimised your ad. Then, you can increase your spending to get the results you want. We can also handle this for you for guaranteed fast profitable results.
Here’s an Example of One of Our Video Facebook Ads for an Estate Agent:
Facebook Marketing Basics #8: Post Useful Content
The key to engaging your followers on Facebook is posting useful content. Here are some suggestions:
- Provide answers to common questions and concerns.
- Give options on how to use and/or make the most of your product or service.
- Use Facebook Live to do a Q & A, introduce your staff, or offer a behind-the-scenes tour of your business.
The image on the left is an example of a Facebook post we do for our Med Spa clients. This post is one of a series, which educate and reminds their followers about their Botox service.
Facebook Marketing Basics #9: Run Facebook contests and giveaways.
Keep in mind that you should share a mix of original and curated content. With curated content, make sure to offer your take on it – and only share content that is relevant to your brand and your followers.
Facebook Marketing Basics #10: Take Advantage of Facebook Retargeting
It would be great if every potential customer who visited your website filled out your lead form the first time they interacted with your brand. Unfortunately, that’s not the way it works!
The solution is to use Facebook’s retargeting option to reconnect with people who stopped short of completing your opt-in form, downloading your lead magnet, or making a purchase. Retargeting can help you to reconnect with those people, educate them about your brand, and get them to take the next step. All you need to do is install a Facebook pixel on your site. You can read more about it here.
The bottom line is that Facebook marketing is one of the easiest and most affordable ways to meet your marketing and growth goals. Use the information here to optimise your page, engage with your target audience, and take your business to the next level.
Check out our monthly and free marketing magazine today – click here. You won’t regret it.